Karen is an excellent strategic marketer and creative brand builder. I worked with her in the healthcare technology industry, where she was a pioneer in creating a unique, whimsical brand identity before it was the "cool" thing to do. I personally witnessed her collaborative and thoughtful approach turn a vague idea into something that truly captured the attention of our market.

In addition to building the brand, she was able to create and execute lead generation campaigns through unique events. Our company had consistently high private event attendance by c-suite executives at premier healthcare technology events, where getting attention was always difficult. These events allowed our employees to develop stronger relationships with existing and future customers.

I would bring Karen on to any new project I was working on without any hesitation. She would be an asset to any company looking to differentiate their brand.

I want to give a huge shoutout and thank you to Karen Hitchcock (at Citrus Marketing). Not only is Karen a dear friend, she specializes in marketing strategies and brand design for early stage companies. Her experience meant she got what I needed to do more than I did! And she balanced my goals with a budget and speed. Who knew picking a logo could be so much fun?! Ignite Coaching

Karen recently built a website for us, and I couldn't be happier with the experience.

During our first meeting, I explained to Karen that I wanted to make sure our new site maintained our character as a local business. All our larger competitors had very comprehensive, but sterile, websites. I wanted to make sure that our website made clear that we could provide all the same services as larger stores, but that we could also provide the personalized service and relationship to our community that chain stores never could.

I had planned to have Karen create the basic design and build in all the functionality I needed, but presumed I'd refine the images and text myself. (I have a background in copywriting and photography, so I assumed I'd be finicky to work with and it would be easier for me to do a certain amount of "polishing" on my own. ) After receiving the first "draft" of the site, however, I quickly realized that I probably should keep my hands off and not mess up a good thing.

Karen did a great job integrating photos from and copy from my old-site - which I expected - but she also took photos and wrote "filler copy" for all the new pages. While I knew she intended the photos and copies to be "placeholders," she had become so familiar with the ethos of the store and the products and service we sell, that most of her "placeholder" material made the final cut. There were, of course, a few elements that we went back-and-forth on, but the communication was very easy. Because Karen understood our overall goals, she was even able to thoughtfully push back when some of my design ideas weren't providing the customer experience I had hoped for.

Again, I could not be happier with my experience. Not only was the product better than I could have hoped for, I got to take a back seat and work on the daily operations of my business, which is what I'm best at, while Citrus marketing did what it's best at. Durham Cycles