Bold Brand Moves
While not every brand can be as playful as the one I developed for Healthfinch, I encourage clients to go bold.
Charlie the healthfinch made an appearance in all our materials, including some fun media stunts. This brand identity became a powerful differentiator in a very crowded marketplace. Healthfinch was bought by Health Catalyst in 2020, making it a great startup success story.
Charlie the healthfinch wishes our clients a Happy Valentines' Day.
We carried the branding through as much of our messaging as possible.
Charlie is practically a staff member!
Ad for MGMA
Who will fix healthcare? By voting, respondents were also prompted to RSVP the party.
Trade shows hurt our feet. Why not order custom sneaks? And we got a media mention out of it, too.
HIMSS hosts over 45,000 people so you must figure out a way to be seen! This goofy but effective "fascinator" got us noticed in a popular column.
With a small budget, we went the extra miles to apply for industry awards, snag speaker gigs, and earn media mentions.
healthfinch branding before Charlie was created. It was nice, but didn't differentiate us in a crowded market.
More Bold Brand Moves
In 2011, when mobile apps were in their infancy, I helped launched a Madison-based app development company called Solomo. On a shoestring budget, I was able to create a high-energy, memorable brand and apps for our clients. While QR codes are ubiquitous these days, they were new to consumers at the time and required a lot of end-user education.
Created concept for the Solomo SmartyCar. This was "nearly" actual size
Building a brand and demo environment for SoLoMo
Create a unified brand experience upon entry
Don’t tell, show.
Shoestring budget? Go big with color and personality!
Designing with color and whimsy. This was the beginning days for QR codes and MS Tags.