My Approach

I’m a pretty open book when it comes to my process, my work style, and my fees. While each project is unique, I group most engagements into one of the following categories: Evaluate, Build, and Grow.

It’s natural and common for business owners to ask me to jump straight to “Grow.” I get it. You need more memberships, more revenue, more customers, etc. As a business owner, so do I.

Launching urgent marketing activities without a strategy may feel like a shortcut to growth. But shortcuts usually fall, well…short.

I want both of us to be successful, so I focus on building a solid foundation for your immediate and future marketing efforts. This isn’t code for going slowly. It means, we spend money and effort within the context of an overall plan so we can more accurately measure and manage to goals.

I chose Citrus Marketing because it feels zesty and fun. Orange is an invigorating and optimistic color and symbolizes fresh starts. Orange juice is, after all, associated with mornings and the possibilities that lie ahead. I took this picture in the morning at the Campo de’ Fiore Market in Rome.

I take pride in providing fresh insights and creativity to clients—hence the tagline, “Fresh Pressed Ideas.”