Approach
I’m a pretty open book when it comes to my process, my work style, and my fees. While each project is unique, I group most engagements into one of the following categories: Evaluate, Build, and Grow.
It’s natural and common for business owners to ask me to jump straight to “Grow.” I get it. You need more memberships, more revenue, more customers, etc. As a business owner, so do I.
Eventually shortcuts will fall short. And I want both of us to be great at what we do. So I focus on building a solid foundation for you to grow.
Core Services
Doing it the right way doesn’t mean the long way. I work quickly, skipping formality and bureaucracy in favor of the agile workflows I learned by working with startups: create, test, learn, adapt. Then adopt what works.
For transparency, I’ve included example starting fee and duration. My fees include analysis, strategy, and the work—creative, design, content, etc.!
EVALUATE
Marketing Audit
For most clients, I recommend starting our work with a Marketing Audit. This includes a data-driven analysis of where your brand sits in relation to your location, industry, or competition and an evaluation of your current brand and creative assets. The data injects objectivity into my process, but my evaluation will be informed by 25+ years of marketing and creative direction expertise.
Starting at $3,000 | 3-4 Weeks
BUILD
Content & Creative
With our Marketing Audit complete, we have a solid understanding of the current state of your business’ marketing and brand health.
From here, we can start small or go big, depending on your growth goals, budget, and resources. The build phase includes fixing brand and digital presence issues uncovered in the audit and building a creative, and content rich foundation that can support your sales and marketing objectives.
Starting at $5,000 | 6-8 Weeks
GROW
Manage & Adapt
With your content, focus, and assets in a great place, there’s no limit to the marketing and sales processes you can layer on your stable foundation. Depending on your industry’s unique opportunities and environment, you can stack lead generation programs, product development, high-impact events, brand activities, employee recruitment and development, and sales operations, and more.
Starting at $5,000 | 6+ Weeks
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Simple brand presence in the form of 2-3 page website and social collateral. Human-created (me!), not AI.
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Do you have a bespoke event, sale, or theme to promote? I’ve designed unique campaign from a teaser reel for an author’s book launch, to t-shirts for bike races and engineering summits.
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Sometimes you just need an external person to inspire or organize your internal capabilities. Here, I draw on my executive leadership roles to help you reach your goals.
A-La-Carte Services
If you have a specific creative project, I’m happy to help. Here are just a few examples of work that may not need a large scope.
Infusing a little humor at the Coal Ash Summit. For civil engineering firm, Garrett.& Moore, I put together this tongue-in-cheek t-shirt.