Citrus Marketing, LLC, Owner, Current
Offer a variety of tailored services to clients across academic, business, and non-profit sectors including:

• Interim CMO leadership

• Brand and product positioning strategies

• Marketing, sales, and customer experience/retention programs

• Special events design and management

• Search, awareness, and engagement stratgies

• Hands-on design and production (digital, print)

Current Clients:

Garrett & Moore, Inc., Environmental & Civil Engineering Firm, Raleigh, NC
Brand and web design, all ongoing marketing activities.

More Smiles Wisconsin, Non-profit Dental and Mental Health Care, Madison, WI
Outreach, engagement and positioning strategy for new service line.

Renew Design & Build, Phius and HERS-certified Builder, Durham, NC
Engagement, search, and ad strategy & execution. Positioning strategy.

Durham Cycles, D2C Local Retailer, Durham, NC
Website design and content development.

Noteworthy Clients:

Morehouse School of Medicine Office of Impact & Innovation
UW-Madison’s Morgridge Institute for Research
UW-Madison’s Center for Technology Commercialization
Bioward, Wisconsin’s Life Science/Biotech Association
FluGen, NeoClone, Wellbe

Care Wisconsin, Progressive Leadership roles, 2017-2020

Interim Chief Operating Officer

Promoted to Interim COO from Vice President of Member Experience to assist with operations and communications for a fast-paced merger. Collaborated with executive team on risk mitigation plan and readiness reports to oversight agencies including Wisconsin’s Department of Health Services and the Office of the Commissioner of Insurance.

• Selected by executive team peers and approved by the board to serve as interim COO while the organization prepared for merger.

• Served as communications contact for executive team, regulatory partners, providers, press, and employees during merger.

• Managed crisis communications/public relations.

Vice President of Member Experience

Managed provider services, sales, marketing, and customer service departments (50+ team). Partnered with human resources to restructure teams to create an integrated Member Services department. Assisted the CFO in negotiating “win-win” contract terms with providers and vendors while focusing on improving tenuous relationships. Created and implemented a new approach to marketing that empowered employees at all levels to be involved with marketing initiatives.

• Provided oversight of $554 million in member service costs; assumed oversight of claims’ team in March 2019.

• Recognized for negotiating and achieving 3-5% rate reductions for high-cost providers.

Director of Sales and Marketing

Led senior sales team for the Medicare Dual Advantage plan while focusing on building organizational capacity to support sales goals.  Provided executive-level support in multiple workgroups including Medicare product design, customer experience, employee engagement, annual conference, diversity and inclusion, and communications technology.

• Positioned organization for rapid growth by establishing company’s first formal marketing program.

• Expanded product market by revamping marketing goals and content strategy.

• Worked with IT to bring video meeting tech to organization (Zoom), an initiative that helped the organization respond to pandemic of 2020.